
Rosé all day
...AND ALL YEAR LONG
S: SUSTAINABLE // O: ORGANIC // B: BIODYNAMIC
Rosé all day
...AND ALL YEAR LONG
S: SUSTAINABLE // O: ORGANIC // B: BIODYNAMIC
Rosé all day
...AND ALL YEAR LONG
S: SUSTAINABLE // O: ORGANIC // B: BIODYNAMIC
HAPPY PEOPLE
GOOD VIBES
Great Wine

BEHIND THE BRAND
A New Day!
Shar Peterson, The Vine Room’s first ever employee, stepped in as owner in May, 2025.
Shar is a Level 2 Court of Masters Sommelier and has worked in the restaurant industry since she was 14 years old. She began her journey as a wine educator under the guidance of Jason Kallsen of Twin Cities Wine Education, and went on to develop courses designed to help wine enthusiasts deepen their understanding and appreciation for all things wine.
Shar also completed the Wine Professional Course at St. Paul College and recently spent several years living in Oregon’s Willamette Valley, where she ran the Direct-to-Consumer program for Left Coast Estate before returning home to Minnesota.
The Vine Room was originally founded by Ali Hanson, who fell in love with wine after spending five years living in California. She wanted to bring a slice of the Cali lifestyle and culture back to her and her husband, Drew’s, home state of Minnesota, thus The Vine Room was born in 2019.
Core Values




Mission
TO PROVIDE WELCOMING SPACES FOR OUR GUESTS TO GATHER, SHOP, CONNECT & LEARN!
WITH AN EMPHASIS ON CULTURE & COMMUNITY, WE AIM TO MAKE WINE FUN & APPROACHABLE BY OFFERING A WELL-CURATED, THOUGHTFUL RANGE OF PRODUCTS & SERVICES.
TO POSITIVELY CONTRIBUTE TO OUR TEAM, COMMUNITY + PLANET AS A WHOLE.
Vision
CULTURE CURATORS

Shar Peterson
OWNER + HEAD WINE WHISPERER
CMS LEVEL 1 + 2 // WINE PROF. CERT.

Sam Finke
GOOD VIBES MANAGER + PLANT MOM
CMS LEVEL 1

Stacy Marquardt
BRAND ALCHEMIST

Joslyn Munson
CREATIVITY CONNOISSEUR + OPS ENTHUSIAST

Drew Hanson
TECH NINJA + RESIDENT COMEDIAN

Madi Engebretson
ENERGY ENGINEER + LEAD AMBASSADOR
WSET LEVEL 2

Maria Stark
AMBASSADOR

Kendall Travis
AMBASSADOR

Emily Stock
AMBASSADOR

Bryn Kahle
AMBASSADOR

Matt Boecker
AMBASSADOR
WSET LEVEL 3

Jacky Robarge
AMBASSADOR
interested in joining our team?
SEND US YOUR RESUME + WHY YOU THINK YOU'D BE A GREAT FIT AS AN AMBASSADOR TO HELLO@THEVINEROOM.CO