BEHIND THE BRAND
Minnesota -> California -> Minnesota
Hello! I'm Ali, TVR's founder. My sweet husband Drew and I are adventure-craving Minnesotans who traveled West for 5 years and experienced the sunshine, beauty, and amazing wine scene in Santa Barbara, California. (We actually lived in the COOLEST, little beach town, Carpinteria - go check it out next time you're in the area!) When we first moved to Cali in 2013 I didn't even LIKE wine! Can you believe it?? Now I'm IN LOVE; with the culture, the human connection and story inside every bottle; and of course the never-ending education. I'll be a proud wine student for life! We wanted to bring a slice of that lifestyle and culture back to our home state, so The Vine Room was born. Please stop in and say hi! I can't wait to meet you :)
Ali was also selected as a 40 Under 40 Honoree by the Minneapolis/St.Paul Business Journal in 2022!🥂
TO PROVIDE WELCOMING SPACES FOR OUR GUESTS TO GATHER, SHOP, CONNECT & LEARN!
WITH AN EMPHASIS ON CULTURE & COMMUNITY, WE AIM TO MAKE WINE FUN & APPROACHABLE BY OFFERING A WELL-CURATED, THOUGHTFUL RANGE OF PRODUCTS & SERVICES.
TO POSITIVELY CONTRIBUTE TO OUR TEAM, COMMUNITY + PLANET AS A WHOLE.
PRACTITIONER OF PROST
TECH NINJA + RESIDENT COMEDIAN
Q: What lights your soul on fire?
A: Always learning new things about wine & the wine industry. That, and all of the great people we get to meet along the way!
WINE ALCHEMIST + RESIDENT PHOTOGRAPHER
A: Photography & Art
Q: What is one thing that lights your
soul on fire?
PRIVATE EVENTS MAVEN +
A: I have to do two!
US: Willamette Valley, Oregon
Q: Next place to travel on your bucket list?
A: I love Grenache. I like several other varieties too, but I'm always interested in trying more Grenache. It's sort of like duct tape to me; it's always useful :)
Q: What's your go to wine of choice?
INTEGRATOR + EXPERIENCE CREATOR
Q: What wine region do you really want to visit??
A: At the risk of sounding basic, I'd really like to drink Champagne in Champagne :)
Q: What's one thing that lights your soul on fire?
A: Music & Hula Hooping <3
A: Hosting dinner & wine nights on the patio with friends :)
Q: What brings you joy?
interested in joining our team?
SEND US YOUR RESUME + WHY YOU THINK YOU'D BE A GREAT FIT AS AN AMBASSADOR TO HELLO@THEVINEROOM.CO