Behind The Brand

HAPPY PEOPLE
GOOD VIBES

Great Wine

Minnesota -> California -> Minnesota

Hello! I'm Ali, TVR's founder & culture curator (fancy title, but casual gal). My sweet husband Drew and I are adventure-craving Minnesotans who traveled West for 5 years and experienced the sunshine, beauty, and amazing wine scene in Santa Barbara, California. (We actually lived in the COOLEST, little beach town, Carpinteria - go check it out next time you're in the area!) When we first moved to Cali in 2013 I didn't even LIKE wine! Can you believe it?? Now I'm IN LOVE; with the culture, the human connection and story inside every bottle; and of course the never-ending education. I'll be a proud wine student for life! We wanted to bring a slice of that lifestyle and culture back to our home state, so The Vine Room was born. Please stop in and say hi! I can't wait to meet you :)

Ali was also selected as a 40 Under 40 Honoree by the Minneapolis/St.Paul Business Journal in 2022!🥂

Core Values

Mission

TO PROVIDE WELCOMING SPACES FOR OUR GUESTS TO GATHER, SHOP, CONNECT & LEARN!

WITH AN EMPHASIS ON CULTURE & COMMUNITY, WE AIM TO MAKE WINE FUN & APPROACHABLE BY OFFERING A WELL-CURATED, THOUGHTFUL RANGE OF PRODUCTS & SERVICES.

TO POSITIVELY CONTRIBUTE TO OUR TEAM, COMMUNITY + PLANET AS A WHOLE.

Vision

THE CREW

Leah Anderson

PRIVATE EVENTS MAVEN +

OG AMBASSADOR

A: I have to do two!
US: Willamette Valley, Oregon

Abroad: Portugal

Q: Next place to travel on your bucket list?

Drew Hanson

TECH NINJA + RESIDENT COMEDIAN

Q: What lights your soul on fire?

A: Always learning new things about wine & the wine industry. That, and all of the great people we get to meet along the way!

AMBASSADOR +

RESIDENT CALLIGRAPHER

A: Spending time on Lake Minnetonka!

Q: What's your favorite MN activity?

Ally Breyer

Chris Flottman

LEAD AMBASSADOR + WINE ALCHEMIST + RESIDENT PHOTOGRAPHER

A: Photography & Art

Q: What is one thing that lights your

soul on fire?

Paul Kriegler

AMBASSADOR

A: I love Grenache. I like several other varieties too, but I'm always interested in trying more Grenache. It's sort of like duct tape to me; it's always useful :)

Q: What's your go to wine of choice?